One of the emerging trends in the digital world is the rise of specialised applications, known as "hobby apps", which are gaining traction over traditional social networks and dating apps. Users are seeking more tailored spaces centred on specific interests.

Apps like Strava for runners, Goodreads for readers, and Letterboxd for film enthusiasts are experiencing significant growth.

Interestingly, these platforms are evolving beyond their original purposes, with users not only sharing their passions but also socialising and even finding romantic connections.

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