Xiaohongshu, also known as "Little Red Book", is a popular social media and e-commerce platform in China, founded in 2013. It combines social networking with shopping, allowing users to share product experiences, fashion, beauty, and lifestyle tips through posts (notes) with photos and videos.

Particularly popular among young people, it has become a key platform for brands, using influencer marketing and user-generated content. Its integration of shopping makes it highly attractive to users.

Read more